At the core of WHAT iF is a commitment to sustainability and environmental responsibility. We prioritize ethical sourcing by establishing direct relationships with reputable suppliers. Our focus on transparency ensures responsible practices throughout the supply chain.

We integrate recycled silver into our designs to reduce waste and minimize our environmental footprint. Through our recycling system, we repurpose old jewelry, contributing to a sustainable future.

At the heart of WHAT iF lies a philosophy encapsulated in the logo design inspired by the famous quote "cogito, ergo sum" or "I think, therefore I am," attributed to the renowned philosopher René Descartes. In my adaptation, “cogito, ergo sum.” I imbue this timeless concept with a unique twist that resonates with the essence of my brand.

The logo centers around a striking depiction of a human hand, symbolizing us as individuals and the fundamental nature of human existence. The hand is a universal symbol of human connection, creativity, and expression, reflecting the core values that underpin our sustainable jewelry company. 

Each layer in the hand represents a profound aspect of our being. These layers symbolize the multifaceted nature of human experience and consciousness. The innermost layers represent the most intrinsic and intimate aspects of ourselves, while the outer layers showcase our growth, experiences, and interactions with the world.